October 2012 - Present
Sr. Manager, Community Programming & Engagement
* Manage influencer campaigns, including the selection of best influencers for the campaign tactics, direction given to influencers for implementing tactics on their sites and social media channels, review content provided by influencers and evaluate tactics used for future client success
* Design and run all programs for the influencer community (i.e. mentors, writers, creative council, and the community grant program)
* Facilitate engagement within the community through interaction in the social hub and forum, implementation of community activities and parties, and organization of community meet-ups
March 2012 - October 2012
Influencer Campaign Leader & Twitter Party Host
* Worked with the Campaign Manager to help with influencer selection
* Communicated with influencers to resolve issues
* Mentored influencers to help with site design and channel growth
* Evaluated influencer content for meeting clients' needs
* Edited influencer drafts for accuracy of content and writing
* Run Twitter Parties from start to finish
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August 2011 - Present
Mama Luvs Books (website)
* Created lifestyle website to shares educational resources, book discussions, travel advice, personal stories, parenting tips, and occasional recipes
* Grew a following on Facebook, Instagram, Twitter, and Pinterest
* Worked with a multitude of influencer networks for sponsored content opportunities
* Worked with affiliate marketing companies to generate income